Sunday, August 1, 2010
The name of Coca-Cola's Vitaminwater -- which is essentially Kool-Aid with some vitamins and a healthy-hipster label -- has for years seemed misleading. A class action lawsuit led by consumer advocates aims to demonstrate that, with respect to Vitaminwater, misleading means legally improper. The plaintiffs' argument -- that a corporation should not be entitled to bury a One-A-Day in a KFC Double Down and label the result the "VitaminSnack" -- sounds strong.
Posted by Infinonymous at 8:16 AM