Wednesday, August 25, 2010

Marcellus Shale Drilling: 'It's For The Children'

The Nullifier notes a calculatedly homey advertisement bit of "earned media" from Marcellus mouthpiece (and "guest columnist") Kathryn Klaber, whose Scranton Times pitch deftly slides from the helpfully stipulated "safe and steady development of natural gas from Pennsylvania's portion of the Marcellus" to her concern about Pennsylvanians as a "mother of two children."

Commercial interests have learned a thing or two about public relations since an earlier group of manufacturers "saved a few bucks" by skimping on the Thalidomide Coalition.

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